Are you looking for ways to grow your business or reach more potential customers? If you’re nodding your head, it just might be time to consider hiring a fractional CMO, or Chief Marketing Officer. That’s why this month we’re exploring what you need to know about this...
The Latest Marketing Insight From Your Virtual CMO Team
Whether you’re wondering how to make omnichannel marketing work for you or are looking for ways to step up your experiential marketing efforts, you’ll find it here.
And if you have a question we haven’t covered on the blog yet, just contact us here and we’ll be in touch! Your query could end up as the next topic for our monthly download!
4 Ways to Use Data to Strategically Refine Your Brand Messaging
How are you using data to propel your business forward? Are you conducting SEO research to make sure you're answering questions for your ideal customer base? Using analytics to find and patch holes in your funnel with the right strategy? Using data to inform your...
Competitive Analysis How-To: 5 Must-Make Steps to Turn Marketing Inspiration into a Successful Strategy
Have you ever approached your competitor analysis from the perspective of using your industry colleagues as marketing inspiration? It’s an interesting creative and strategic exercise that can help you develop new perspectives and ideas for marketing your...
5 Best Practices for Positioning Your Business as a Thought Leader
One of the best ways to build your brand and grow your business is to establish your organization as an authority in your field, a thought leader. We explored thought leadership in an earlier blog, answering some key questions about this approach to market...
8 Key Questions to Consider When Creating Marketing Videos
With over 85 percent of marketers saying that video marketing helped them increase sales (so says SproutSocial), we’re continuing our spotlight on this valuable advertising asset. As you’ll recall, in last month’s blog we gave you some examples of marketing videos you...
6 Captivating Ways to Use Video Marketing to Reach and Grow Your Audience
Video marketing is no passing fad. It’s an ever-evolving growth strategy that many businesses are coming to rely on as technology evolves. More and more, clients and customers are using video to make buying decisions. While using ads to attract customers might be the...
Can’t-Miss Best Practices for Running Ads in 2023 and Beyond
Does your current marketing strategy include social media? How about paid advertising? If you haven't started to use ads to market your business or if your advertising strategy could use a tune-up, there’s never been a better time to make that happen than right now....
5 Questions to Ask as You Prep Your Pre-Holiday Marketing Strategy
It’s a bit early for those holiday decorations (at least for most of us), but there’s no more important time than now to get started planning and preparing for the upcoming holiday shopping season. In 2022’s holiday shopping season for example, “U.S. retail sales grew...
KPIs: 6 Ideas to Help You Set and Measure Your Big Holiday Season
We’ve got a question for you: What would make the upcoming holiday shopping season a success for your business? Would adding clients to your email list ahead of the big shopping rush make an impact? Would you like to drive traffic to your website so customers...