As a creative agency, we talk a lot about Search Engine Optimization. In the grand scheme of digital marketing, SEO is the long game. Securing better rankings and moving the needle takes a lot of time and a lot of high-quality content to be churned out on a regular schedule. SEO is a necessity to garner organic traffic, but there are ways to see more immediate results.
Pay-Per-Click, or PPC, advertising is a way to reach a broader audience faster. With PPC, you can target specific audiences to result in more qualified and motivated leads. That means you can start making conversions and see your return on investment immediately.
While we already mentioned that paid advertising will help you to see faster results than with SEO, there are plenty of other reasons why you should consider creating a paid search strategy.
Why You Should Consider PPC
1. Learn More About Your Market
While there are more traditional methods to obtain information about your target audience and their habits, it’s not efficient. How many of your customers are actually taking the time to fill out surveys and questionnaires? If you think about the number of people who use the internet every day, it’s easy to imagine the amount of untapped data you are positioned to gain. With platforms like Google AdWords, you can find out information like the keywords they use to find your website, their location, the devices they use, and the times and days they search. This information can then be used to better guide your SEO strategy.
2. Bring Any Budget To The Table
There’s no minimum investment required by Google AdWords so you can run as little or as many ads as you’d like to reach your business goals. The platform also allows you to set limits and parameters so that you don’t need to monitor your account around the clock. We understand that how you spend your money is important, but you can’t make money without spending some. As long as you’re realistic with your budget and your competition, it won’t take much to start seeing a return.
3. You Only Pay For Results
Just like the name says, you only pay when people click your ads. But when it comes to measuring your ROI based on the conversions and clicks, it’s crucial that you first start with a solid paid advertising strategy. Incorporating the relevant keywords and filtering out the negative keywords is one way to ensure your campaign will bring in the most qualified prospects.
4. A Range for Targeting
The best thing about Google AdWords is its ability to target a prospect in any stage of the buyer’s journey. That alone will open up so many opportunities that were previously outside your reach. Creating a campaign that bids on both broad search terms and long-tail keywords will allow you to vary the cost per click. Once they click, you can collect their data by creating a form on the landing page your ad sends them to. You can also add a retargeting pixel so you can reach them again down the line.
5. Build Brand Awareness
Outside securing conversions, Google AdWords can help further your efforts when it comes to building brand awareness. Creating ads will help you to reinforce your brand name, personality, and reputation to a wide net of potential clients and customers. Even if they’re not clicking on your ads, they see your brand. That act alone can help pique consumer interest about your company and build trust. That trust is exactly what you need to earn both new purchases and returning loyal customers.
Sound too good to be true? Well, it can be if you’re not well-versed in PPC tools like Google AdWords. Campaigns take finessing to make sure you’re getting the best bang for your buck… or cost per click. ? That’s why it’s essential to turn to the experts when it comes to running your ads. Luckily for you, Revelation Creative™ now offers PPC advertising services. Contact us today to find out more about how paid advertising can help you reach your business goals.