Video marketing is no passing fad. It’s an ever-evolving growth strategy that many businesses are coming to rely on as technology evolves. More and more, clients and customers are using video to make buying decisions. While using ads to attract customers might be the first thing you consider when adding video to your marketing strategy, it’s far from the only way to enhance your audience or business growth.
According to Social Pilot, video marketing is the fastest-growing type of digital marketing, with over 93% using it in some way within their larger strategy. And for larger businesses, Forbes echoes the same sentiment as Social Pilot, explaining that YouTube, Facebook, and TikTok are among the most common platforms for video marketing because of their accessibility and “shareability”.
And once you’ve found some potential pathways to using video marketing, you’ll want to connect with consultants, like our Revelation Creative team, to get a strategy in place. But inspiration is the first step, of course.
So, today we’re exploring some of the most popular and impactful ways to use video in your business’s marketing plan.
Benefits of Video Marketing
Before we dive into the types of videos you might use in your video marketing strategy, let’s explore some of the reasons that video is making its way into the audience and income growth plans of more companies than ever.
When done right, video marketing makes your product, your business, and your brand accessible, exciting, and desirable.
That’s because video marketing is
- Easy to understand
- Engaging for your audience
- Delivers information in manageable chunks
- Easy to use (and reuse) across multiple platforms
Now, let’s explore some of the ways you can use video marketing to reach more of your right-fit clients!
Ways You Can Use Video Marketing to Grow Your Business
#1: Explainer Videos
Explainer videos deliver details on your product or service in “bite-sized” servings. These are great for home pages, sales pages, social media posts, and even presentations because they encapsulate your offer in a simple but engaging way.
Explainer videos are also a great way to begin your business’s investment in video because, unless your business changes dramatically, you won’t need to adjust them frequently once they’re complete.
#2: Highlight Videos
Are you an event-based business? Or do you host events like networking get-togethers and customer or employee appreciation nights?
Whether events are your business, or you’re looking to make experienced-based marketing strategies part of your game plan, highlight videos are a great way to share those moments with your audience.
These pieces can find their home on website pages, in social media posts, or even in your blogs promoting or recapping the event. And rest assured, no matter where you place them, they can really give viewers a feel for what it’s like to work with (or for) you!
#3: Ad Videos
Ads had to make the list, of course.
They’re perhaps the most common or easily recognized type of marketing video. And they’ve been used for decades to share everything from soft drinks to phone apps to sporting events.
Simply put: The right ad can increase revenue, reach new audiences, and remind current customers why they love your product or service.
And for more details on running ads that convert, check out our blog on the topic here.
#4: Brand Story Videos
Your company is more than your products or services. And that’s where brand story videos come in.
Just like the videos we mentioned above, these videos are right at home on website pages and social media posts, but the best part: These videos have such a multifaceted appeal, you may find yourself using them all over!
That’s because brand story video strategy allows you to share who your company is at its core, what you believe in, and how it all began. These videos also give potential customers or clients a sense of what your value proposition and your key values are as an organization. And in a world where consumers are looking for brands that align with their own values and beliefs, this is more important than ever before.
#5: FAQ Videos and Client Resources
Whether you want to save time or just offer your clients a little something extra, FAQ and Resource videos are a great way to do just that.
FAQ videos make your frequently asked questions website sections easier to understand and more engaging. This video resource gives you a chance to break down more complex topics or give step-by-steps that make it easier for clients to find success with your products or services.
You can even use these resources to build things like courses or training programs. So, the possibilities are endless when it comes to where these videos might serve you best.
#6: Success Story Videos
With customers becoming more and more savvy with where they spend their money or time, social proof has become less of a luxury and more of a necessity.
And success story videos give your testimonials and case studies life. They demonstrate real clients who have trusted your business and come out with an amazing result that’s worth sharing with the world.
Rather than telling them why your business is the right choice, your current or past clients can do that for you, in easy-to-understand and engaging videos that resonate best with your prospects. Building these assets into your website and into your social media campaigns can be a game-changing conversion tool.
Video Marketing Begins with the Right Strategy
Did these ideas give you some inspiration?
We hope so!
And here’s some even better news: You don’t have to go it alone. No matter how you decide to incorporate video into your marketing, we’re here to help.
To get started on your video marketing strategy, or breathe some new life into your current approach, visit our contact page here!