In recent months, social platforms like Facebook have experienced interruptions or complete service outages. And in the aftermath of those issues, many businesses are beginning to reconsider how they market their services or products online.
At Revelation Creative, we work with every client to customize marketing approaches to their goals and needs. And often, we choose to suggest a method of marketing that includes multiple marketing channels. While it’s not the right fit for every business, it’s definitely worth exploring.
Whether you’re a brick-and-mortar or an online business, it’s important to have multiple touchpoints to reach your customers. From expanding your reach to connect with clients who consume content in different ways, to ensuring you’re on the channels your particular customers use most, creating a multi-channel marketing strategy is a great way to grow your business.
But, if you’re still on the fence, today we’re sharing five reasons you should be using more than one marketing channel.
Let’s get into it.
Reason 1: Multiple Channels Means A Wider Audience
If you’re on more than one channel, chances are, you’re going to reach a larger audience. With the right strategy, that can mean more of your target audience members get to hear from you.
Whatever set of platforms you select, you’ll more than likely find yourself with a larger, more diverse audience than if you went all-in on a single channel. And you can always use data to track your success on each channel, for more confident decision-making.
Reason 2: You’ll Reach People More Often
If you’re going to go with a multi-channel approach, you’ll be posting, sharing, going live, and engaging more often than you are right now.
So, naturally, you’ll reach your ideal clients (current or future) more often.
And since people often need more than one interaction before they make a purchase, this is a great business-expanding move.
Reason 3: You Might Reach Markets Your Competition Doesn’t
If your competition is exclusively active on a single channel, and your strategy involves a set of channels, you’re going to reach markets they just don’t.
Plus, when you have the right nurturing strategy in place on those channels, you’ll find you grow your audience (on each of those platforms) over time as well.
This is great news if you’re looking to create connections and generate new or repeat business.
Reason 4: You’re Not Left In The Lurch If One Channel Goes Down
As we mentioned in the opening of this blog, being on one channel has a fatal flaw: If that channel goes down, your business could be impacted negatively and your marketing could go radio silent.
While no approach is foolproof when things outside of your control occur, being on multiple channels allows you to leverage your reach, even if something goes wrong in one place or another.
If you decide to go with a variety of channels, you’ll feel less worry and stress when one has an issue. And that peace of mind is priceless.
Reason 5: You Can Create Messaging Cohesion
One of the worries some of our clients have when it comes to having a marketing presence on more than one channel is that their message will lose focus or it won’t be as effective.
Our team works with all of our clients to ensure that the message they share is purposeful and cohesive across all of the channels where they have a presence.
While the way you share your message might vary from channel to channel, this collaboration with our team ensures that nothing gets lost in translation.
Want Your Business To Reap The Benefits of Being On Multiple Channels?
If you’d like some help creating a multi-channel marketing plan that reaches customers more often, our Revelation Creative team can help.
Complete our contact form here and we’ll help you get started!