Is your website ready for a new look?
Some new content perhaps?
Or are you ready to get serious about how your potential customers find you in online searches?
If you answered yes to any of these questions, it’s probably time to consider redesigning your business website.
Today, we’re sharing five ways to give your website a powerful redesign. What better way to do that than to give you a sneak peek into our own website redesign process so you can learn some real-life best practices from our marketing strategy agency?
Give Your Site a Helpful Content Update
The first area you’ll most likely tackle when you plan and execute your website redesign is your site’s core structure and content.
When it comes to this process, we suggest reviewing Google’s Helpful Content Update (You can review our big takeaways from that update here.)
In practice, powerfully redesigning your content may mean:
- Lengthening content on key pages
- Removing arbitrary content
- Hiding or deleting pages that are no longer relevant
- Clarifying your audience and core messaging
- Developing or refining your SEO strategy
- Giving your images alt text and refreshing outdated images as needed
Each of these steps reflects a renewed vision for your brand and a revitalized way to reach those who you can help most with your products and services.
And having a website that at its core is helpful with insightful content will make the other items on our list here easier to execute!
Design with ADA Compliance and Site Accessibility in Mind
One of the latest evolutions in website design deals with web accessibility for those with auditory, visual, and other impairments. In fact, ADA compliance is changing the way websites are built. And so, it should absolutely be on your radar as you redesign your website.
From simplifying visuals and enhancing visual contrast to removing animations and ensuring your copy and images are screen-reader-ready, there are a variety of considerations you’ll want to make as you work to ensure that everyone, regardless of ability, can get the most out of visiting your site.
This isn’t simply a matter of legal compliance (though that IS an important consideration for many businesses). It truly is a matter of equity, ethical responsibility, and serving all those your website reaches each day.
Consider Site Speed and SEO Strategy When Redesigning Your Site
What do you do when you visit a website on your desktop, laptop, or mobile device, and the site loads slowly or not at all?
Most of us click away from the site.
That’s not just a relatable anecdote: It’s research-backed. According to Digital.Com, 50% of online shoppers will leave a site that doesn’t load fast enough (often in less than 6 seconds).
That’s provided they find your site at all. It’s estimated that over 55% of online businesses do not have an SEO strategy. This means that their ability to generate organic, free traffic to their site is not as strong as those businesses that prioritize their online presence and search visibility.
So, if you take the time to invest in creating your own SEO strategy for your website’s redesign, or reach out to an agency like Revelation Creative for this support, you’ll be ahead of the pack when it comes to your online presence.
And don’t forget to check your links (internal and external) to make sure they’re all functioning properly! Redirect any dead links and update your existing links so that they connect to relevant content on your revised site. This adds value to your redesign and your SEO without losing your previous work. It also ensures that those who visit your website can get the most out of it and that Google sees your site as helpful, professional, and reputable in the online world.
Make Sure Your Site Is Mobile-Ready
While your website should look, feel, and function well no matter what device someone uses to access it, more people than ever are using their phones to access websites and search for information online.
In fact, according to mobile vs desktop research, about 53% of web traffic comes from mobile users.
So, there’s no doubt about it: Your site needs to be mobile-friendly.
This means your site’s user experience (UX), interactivity, copy, and visual flow should be intuitive when someone uses a phone to scroll through your site.
Encourage Purchases, Sign-Ups, and Other Conversions by Design
Speaking of UX, one of the most important considerations when you’re redesigning your website is how your site is designed to encourage visitors to take action. Whether you want to grow your email list, generate leads, or make sales, the right site design can make all the difference.
From how the site looks, to how it reads, and even the placement of call-to-action buttons, conversion potential is all about the right strategy.
If you’re wondering whether your site is set up for success, it may be helpful to reach out to an agency partner like Revelation Creative to help you gain clarity around how to reach your goals and achieve against your biggest KPIs.
BONUS: A Sneak Peek into the Beginning of Our New Revelation Creative Website!
So, what does a website redesign look like when you’re a marketing consultancy? Well, much like the redesign we’ve described above, actually.
At Revelation Creative, we’re currently:
- Realigning our copy to connect with our favorite type of clients
- Updating our SEO strategy to align with our offers, ideal clients, and how we do things differently
- Refining the accessibility of our website for ADA compliance and enhanced accessibility for our site visitors with disabilities
- Reimagining our visuals to connect, captivate, and inspire
- Paying close attention to every detail so our site is user-friendly and brings us closer to the goals that matter most to our team and clients
So, if you’re tackling a web design project, we’re right there with you. And we’re always here to help!
Want Help Redesigning Your Website
Ready to redesign your website to reach more customers and generate more leads? Contact us here for your website redesign!