Multichannel marketing can be a powerful tool for growing your customer base. In fact, Forbes reports that research from the Harvard Business Review shows nearly three-quarters of consumers use multiple channels to engage with businesses.
But, in our experience, that term can make some companies feel that they need to go full steam ahead, sharing everything they can on every channel they can. This often results in confusing messaging, work hours lost, and results that aren’t nearly as impressive as they could be.
Today, we’re sharing three key steps you can take to make sure your multichannel marketing efforts really work for you.
And, because there are some times when it’s best to get support on your marketing journey, we’ll share some tips on when you might want to connect with professionals along the way.
Identify The Key Channels Your Clients Already Use
Not every channel is the right channel for every business. Recognizing this is essential to a successful multichannel marketing campaign.
It also releases you from the pressure of constant content creation, because you come to realize that you don‘t have to be everywhere to be effective.
You need to understand where your prospective clients spend their time online and select channels accordingly.
If you’re not sure what channels make the most sense for your business, you can always reach out to our Revelation Creative team! We’re experienced in helping clients use research and data to make marketing decisions, taking the guesswork out of your multi-channel marketing campaign construction.
Plan For Messaging Cohesion
As we mentioned in a previous blog, message cohesion is often a concern when it comes to marketing on multiple channels.
You’ll want to ensure that you plan for this cohesion from the outset of your marketing efforts so that your message is purposeful and focused across all channels.
While you might shift things a bit to suit the exact format of that channel or the way people consume content on that channel (be that visual, text-based, or a combination of the two), there should still be continuity to each piece of content you share.
If you feel that your messaging is not as cohesive as it could be, it may be time to reach out to a marketing team for some support. A professional marketing agency can help you develop your core messaging and give you guidance on how to make sure that message resonates with clients and potential customers across all your key marketing channels.
Develop A Holistic View Of Your Business And Marketing Plans
To get the most out of your multi-channel marketing efforts, you’ll want to deeply understand your best options. The best options for you will depend on how you serve your clients as well as how you convert prospects into customers.
If you decide to partner with a marketing agency, it’s important that the professionals you’re working with see a holistic view of your acquisition and conversion pipelines so that they can guide you toward your goals.
Once you have that comprehensive perspective, you can identify the opportunities that are available to you and the ones that best suit your needs and goals.
Let’s Make Multi-Channel Marketing Work For You
Now that you know the key steps to get you started, we’d love to help you create and implement a winning strategy for your multichannel marketing efforts.
If you’re ready to learn more, connect with us on our contact form here.
We can’t wait to hear from you!