Creative Ownership: Securing Your Assets When Working With A Marketing Agency
One of the key legal issues for business owners is the protection of their creative assets. While there are many steps you can take to secure your digital assets, one step that’s often overlooked has to do with protecting your marketing assets when working with an...
How To Use Social Proof To Build Your Brand Integrity
In a crowded marketplace, it can be challenging to establish your brand integrity. People often work with or buy from companies they’ve worked with before because they’ve established trust. And if they haven’t interacted with your brand before, establishing trust can...
Three Keys To Great Influencer Marketing Campaigns
Have you been curious about influencer marketing? Are your competitors already using influencers in their own marketing campaigns? If your company or brand has an online presence, especially on social media, there’s no doubt you’ve seen the uptick in influencer...
The Top 3 Benefits of Diversifying Your Marketplace
Whether your brick-and-mortar store is brand new or you’ve been a trusted local business for a while, there’s no denying that the past few years have been challenging. With an unpredictable economic environment and global health challenges impacting thousands of...