Viva Magenta: How to Use Pantone’s 2023 Color of the Year in Your Marketing Strategy
It’s official! The Pantone Color Institute has announced its 2023 color of the year! The Color of the Year is a long-awaited annual event, and the color Pantone shares each year influences everything from fashion to marketing. (Last year we saw the...
Creative Ownership: Securing Your Assets When Working With A Marketing Agency
One of the key legal issues for business owners is the protection of their creative assets. While there are many steps you can take to secure your digital assets, one step that’s often overlooked has to do with protecting your marketing assets when working with an...
2022’s Design And Marketing Color Trends And How To Use Them
If you found yourself visiting a website or shopping online last year, you probably noticed the color trends. Head-turning, bold, and bright: They were pretty hard to ignore. But as we enter a new year, there’s a color and design shift that you’ll most likely...
Color Psychology: Choosing the Right Colors for Your Brand and Industry
It’s no secret: The colors you choose for your company will impact how clients and customers perceive your brand. And while colors can become synonymous with a variety of feelings, there are some natural, general emotions that each color family evokes. In today’s...