Have you ever approached your competitor analysis from the perspective of using your industry colleagues as marketing inspiration? It’s an interesting creative and strategic exercise that can help you develop new perspectives and ideas for marketing your...
The Latest Marketing Insight From Your Virtual CMO Team
Whether you’re wondering how to make omnichannel marketing work for you or are looking for ways to step up your experiential marketing efforts, you’ll find it here.
And if you have a question we haven’t covered on the blog yet, just contact us here and we’ll be in touch! Your query could end up as the next topic for our monthly download!
6 Captivating Ways to Use Video Marketing to Reach and Grow Your Audience
Video marketing is no passing fad. It’s an ever-evolving growth strategy that many businesses are coming to rely on as technology evolves. More and more, clients and customers are using video to make buying decisions. While using ads to attract customers might be the...
KPIs: 6 Ideas to Help You Set and Measure Your Big Holiday Season
We’ve got a question for you: What would make the upcoming holiday shopping season a success for your business? Would adding clients to your email list ahead of the big shopping rush make an impact? Would you like to drive traffic to your website so customers...
Viva Magenta: How to Use Pantone’s 2023 Color of the Year in Your Marketing Strategy
It’s official! The Pantone Color Institute has announced its 2023 color of the year! The Color of the Year is a long-awaited annual event, and the color Pantone shares each year influences everything from fashion to marketing. (Last year we saw the...
The Year in Review: 8 Things Our Revelation Creative Team Is Most Grateful for This Year
As this year draws to a close, we’re looking ahead with excitement to the next chapter and giving thanks for so many things. While gratitude marketing is, in itself, a strategy businesses can use to grow, reflecting with an authentically grateful heart on the year’s...
Three Keys To Great Influencer Marketing Campaigns
Have you been curious about influencer marketing? Are your competitors already using influencers in their own marketing campaigns? If your company or brand has an online presence, especially on social media, there’s no doubt you’ve seen the uptick in influencer...
2022’s Design And Marketing Color Trends And How To Use Them
If you found yourself visiting a website or shopping online last year, you probably noticed the color trends. Head-turning, bold, and bright: They were pretty hard to ignore. But as we enter a new year, there's a color and design shift that you’ll most likely begin to...
Why Giving Back Should Be Part of Your Marketing Plan
What are you passionate about? If you’ve found yourself wanting to create connections with your local community, with organizations doing amazing work, or with other businesses who share your values, charitable giving is a great way to make those connections and make...
6 Ways Your Business Can Show Appreciation for Customers This Holiday Season
With the holiday season approaching, now is the perfect time to begin thinking about how to thank your favorite customers for their support. The current pandemic has certainly changed our mindsets and our daily lives, making it all the more important to show gratitude...