Is your website ready for a new look? Some new content perhaps? Or are you ready to get serious about how your potential customers find you in online searches? If you answered yes to any of these questions, it’s probably time to consider redesigning your...
The Latest Marketing Insight From Your Virtual CMO Team
Whether you’re wondering how to make omnichannel marketing work for you or are looking for ways to step up your experiential marketing efforts, you’ll find it here.
And if you have a question we haven’t covered on the blog yet, just contact us here and we’ll be in touch! Your query could end up as the next topic for our monthly download!
Viva Magenta: How to Use Pantone’s 2023 Color of the Year in Your Marketing Strategy
It’s official! The Pantone Color Institute has announced its 2023 color of the year! The Color of the Year is a long-awaited annual event, and the color Pantone shares each year influences everything from fashion to marketing. (Last year we saw the...
Creative Ownership: Securing Your Assets When Working With A Marketing Agency
One of the key legal issues for business owners is the protection of their creative assets. While there are many steps you can take to secure your digital assets, one step that’s often overlooked has to do with protecting your marketing assets when working with an...
2022’s Design And Marketing Color Trends And How To Use Them
If you found yourself visiting a website or shopping online last year, you probably noticed the color trends. Head-turning, bold, and bright: They were pretty hard to ignore. But as we enter a new year, there's a color and design shift that you’ll most likely begin to...
Color Psychology: Choosing the Right Colors for Your Brand and Industry
It’s no secret: The colors you choose for your company will impact how clients and customers perceive your brand. And while colors can become synonymous with a variety of feelings, there are some natural, general emotions that each color family evokes. In today’s...
The Do’s and Don’ts of Logo Trends: What You Need to Know Now
As you develop your brand identity, there are few things more vital than a fantastic logo. It offers your business the potential for instant recognition in what can be a truly crowded marketplace. So, how do you go about designing the perfect logo for your business?...
Visualizing Your Brand: 5 Reasons You Need a Visual Deck as You Grow Your Business
Have you ever wanted to present at a local conference or networking event or just introduce your brand to a potential partner or colleague? Did you feel like you were missing the mark visually as you worked to cobble together a PowerPoint using one of those basic...
Top 2018 Logo Trends: Bring Your Brand Into the Future
Spring is here! … Although in the Northeast, it might not feel like it. With spring comes the inclination to clean and refresh. Spring cleaning isn't just limited to your home or office space. Let’s get you thinking about your business objectives for the year!...
SEO and the Quest for ‘Page One’ Results
It's rare to find a business that doesn't have a Website in today’s tech-based society. This is a direct result of the ways in which consumers engage. Whether looking for a product or a service, we're all turning to the search engines to point us in the right...